Scent & Taste: More Effective Than You Think
March 5, 2023
Scents have a 90% brand recall rate Think of an aroma that’s a mixture of sweet, nutty, and chocolatey. Now imagine biting into a chocolate shell and tasting a creamy peanut butter center. Which brand comes to mind when you remember these sensations? Probably Reese’s, right? That is how powerful scent and taste
