The Story of Our Name, Goldilocks

A lot of people ask us for the story of our name, Goldilocks Promos. Well to be honest, Andrew and I came up with at least one hundred possible names for our company. We wanted our business name to be playful, memorable, and be obvious at what we do. If I remember correctly it was down to Goldilocks Promos vs Big Dill Promos. The Big Dill being a pickle. Great for a pickle company but wasn’t for us.

“And then she went to the porridge of the little, small wee bear, and tasted that. That was neither too hot nor too cold, but just right; and she liked it so well, that she ate it all up.”

I don’t think at first we both loved Goldilocks but after thinking it more and narrowing down possible names, we came to appreciate it more and more. A business should be more than a name, it should be a brand. With Goldilocks there was a story that everyone knows complete with lots of imagery.

Wikipedia defines the Goldilocks Principle as:
The Goldilocks principle states that something must fall within certain margins, as opposed to reaching extremes. The Goldilocks principle is derived from a children’s story “The Three Bears” in which a little girl named Goldilocks finds a house owned by three bears. Each bear has their own preference of food, beds, etc. After testing each of the three items, Goldilocks determines that one of them is always too much in one extreme (too hot, too large, etc.), one is too much in the opposite extreme (too cold, too small, etc.), and one is “just right”. Our earth is actually in the Goldilocks zone meaning that it’s just right for life to exist. 

Here at Goldilocks Promos, we like to like to think of ourselves as not too hot and not too cold. Nothing more irritating than an overly aggressive  salesman or the very cold and impersonal corporate groups where it’s only about the bottom line. And we hear daily that people love our name so it all worked out. And if you think so too and want to work with us, contact us today!


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