Our Story

Our Story

About Us

Once upon a time,

Alex and Andrew were working as graphic & production designers spellbound by the 9-5 grind. They decided to embark on a journey to control their own destiny – providing the Capital Region with services and products that are just right. As design wizards, they wanted direct access to clients, the ability to offer high quality products and solutions, and the chance to artistically brand clients regardless of their budget. The only way to achieve this was to create their own startup. That is a short version of our story and we are working happily ever after!

Why Goldilocks Promos?

We felt there was a need in the market that applied the Goldilocks principle – just the right amount.

From the all too cold big online retailers to the too hot smaller company that requires a lot of back and forth. We provide a unique point of view from an artists perspective. We cater to businesses of all sizes without the cold corporate feel.

Combined, we have over 15 years of experience in the promotional products industry, 8 years experience laser engraving, and 14 years experience in graphic design.


About Andrew
Written by Alex

Andrew is the jedi master of laser engravers

With a strong background in production, Andrew will usually know how to accomplish something out of the box. He always ensures quality. If you like sports, especially the Mets or Giants, please refer to Andrew and never mention these in front of Alex. His favorite answer is “It depends” and usually there is a lengthy technical explanation that follows. BUT he knows what he is talking about. 

Some of his favorite things are Game of Thrones (except the last season, am I right?), video games, pocket t’s, and cargo shorts. He is an animal, coffee, and food lover. Andrew is from Long Island but thankfully, does not come with an accent. Even though he is not from the Capital Region, we will not fault him for that as he has lived in Albany for a long time and loves this area.


About Alex
Written by Andrew

Unlike Andrew, Alex was born and raised in the Capital Region and is proud to call this area home. 

Alex has been in the design game a long time and would be a black belt if graphic designers had belts. 

With many years of experience in a variety of fields, she has a great eye for anything that is out of place. 

In her spare time, she enjoys rotting her brain with bad television found on Bravo. If you like any of the Real Housewives or RuPaul’s Drag Race, you’ve come to the right place. If you’re ever in trouble, just give her some candy and all will be forgiven. Alex’s hobbies include hiking, cooking, and scrap booking. Don’t forget to ask about her stamp collection which she is very proud of.

Connect with me on LinkedIn 

alex andrew friends joey goldi swag clothes
Look at us, we're Alex and Andrew from Goldilocks Promos. Could we BE wearing any more branded swag?

Now that you have read our story, check out our Bear Blog for more!