OUR STORY
Once upon a time there was a graphic designer named Alex who was cursed by her 9-5 grind. In her kingdom, there were evil sales people would tell her to design things that didn’t make sense so they could collect their commission checks and our heroine didn’t like that. One day, she decided to embark on a journey to control her own destiny by providing businesses in the Capital Region with high-quality merch and graphic design.
Goldilocks in the original fairy tale can be problematic with the breaking and entering, property destruction, and stealing food however she still represents us having that magical balance where something is just right. That is what we strive for with every project with our clients. We work with local companies to not just take orders but to be higher level consultants. We take the ordinary promo product and elevate it to an experience for the end users.
For the past 6 years, we have been refining what we want to work on and who we want to work with. From espresso machines to stand-up paddleboards, there isn’t much we haven’t branded. We would love to help you with your next project. If you want to begin your own fairy tale, contact us today and we’ll take it from there.
Not The End,
It’s Just the Beginning
Meet The Heroines
Alex
Master of merch
Alex was born and raised in the Capital Region and is proud to call this area home. With over 16 years of experience in this industry, she has a great eye for anything that is out of place.
In her spare time, she enjoys rotting her brain with bad television found on Bravo. If you like any of the Real Housewives or any show on Bravo, you’ve come to the right place. If you’re ever in trouble, just give her some chocolate or snacks and all will be forgiven. Alex’s hobbies include reading and collecting antiques but not much time for hobbies.
FAVORITES
- Movie genre: Drama
- Promo/merch item: T-Shirts
- Color combo: Light Pink and Emerald Green
- Candle scent: Anything from nature like pine or florals
- Office snack: Chocolate
- Artist: Gustav Klimt
- Favorite Fairy Tale Character besides Goldilocks (which is obvious)- Stinky Cheese Man
Jamie
Graphic Designer & Laser Engraving Extraordinaire
Central PA raised to Upstate NY based. Jamie followed her passion for design into new territory after graduating from Kutztown University. She runs the laser engraver with creativity and precision, tackling everything from drinkware to awards. Inspired by watercolor, pixel art, and retro cartoons, she’s always ready for a custom challenge. Off the clock, she’s a cat mom to little Daisy and a big fan of video games, crochet, and kickboxing.
FAVORITES
- Movie genre: Rom-Coms
- Promo/merch item: Blankets
- Color combo: Patel Pink & Cornflower Blue
- Candle scent: Flannel
- Office snack: Pretzels
- Artist: Claude Monet
- Favorite Fairy Tale Character: Thumbelina
Jenny
FreeLance GRaphic Designer
Born in Maryland, Jenny moved to the Upstate New York region to study Digital Media Arts and Sociology and decided to stick around after graduating. She is a fan of Neo-Brutalism, retro, and illustrative design, but happy to carry out anyone’s design wishes. As a lover of all animals and mom to two golden retrievers, Jenny will also be happy to talk pets, rock climbing, horror movies, or hockey! Now Jenny is living on the West Coast but still helping us remotely.
FAVORITES
Movie genre: Thrillers
Promo/merch item: Tote bag
Color combo: Teal and Rust Orange
Candle scent: Maple Butter Rum
Office snack: Smartfood popcorn
Artist: Jordan Casteel
Favorite Fairy Tale Character- Mother Goose
How We're Different
Artists
We’re graphic artists, not logo slappers. It’s why we started the company and what drives us.
Quality Check
Yes, we really do go through your 500 water bottles to make sure the imprint looks good. It’s a fun process that involves Alex muttering that she wishes she had more employees. We will pull out misprinted items and get them redone if a big amount or discount from your order.
Customer Service
It’s very rare these days and I can’t stand that.
Knowledge/art experience
Yes, we are younger(ish) but we have lots of experience with design and running machines which means we know how they should be decorated. To us, it’s not just about selling and numbers, the final product is a reflection on us and the artwork is a huge part of that. I say no to a lot of projects because I want it done right, not fast or sloppy.
Going Above and Beyond
For one job, we were at the fed ex shipping hub unpacking a pallet and driving it north so we didn’t miss the deadline (from something out of our control) but we will do anything for our clients.
Supporting Local
I don’t even care if you don’t use me, just use local. You get better service and oftentimes it’s faster. Real humans.
Samples
We have a showroom you can visit or I can always order blank or spec samples.
Support Clients
We attend their events, promote them on social media.
Always Available
Give out personal cell, Never just work 9-5 Monday-Friday.
Give Opinions/Recommendations
We aren’t just a point and click site. I will let you know if the item you picked out is not going to last the day or your artwork needs improving.
Quality Over Quantity
We believe less is more. Being sustainable means getting 1 better thing vs 1,000 crappy things.
Do rushes for existing clients (*when possible)
Constantly am keeping up with new product ideas and industry news. Also meeting with sales reps or going to vendor shows.
Own it when we screw up and make it right.
Why Goldilocks as the Name?
The ‘Goldilocks Zone,’ or habitable zone, is the range of distance with just right temperatures for water to remain liquid. Discoveries in the Goldilocks Zone, like Earth-size planet Kepler-186f, are what scientists hope will lead us to water– and one day life.
There was a need in the market that applied the Goldilocks principle – just the right amount. From the all too cold big online retailers to the too hot smaller company that requires a lot of back and forth. We provide a unique point of view from an artists perspective. We cater to businesses of all sizes without the cold corporate feel.
Custom Projects
Need something outside the box? At Goldilocks Promos have experience designing custom interactive games, plaques, signs, decals, and so much more. We are knowledgeable and experienced with various production methods as well as local & nationwide vendors we have collaborated with in the past.
If you can think it, we can probably find a way to get it done and customized beautifully with your brand so don’t be afraid to ask. Just because you don’t see it on our website, doesn’t mean we can’t do it! Email or call us to go over specifics.
Now that you have read our story, check out our Bear Blog for more!
